My second child arrived 1.5 years ago looking as much a bundle of joy as my older one, except that he was born with multiple food allergies. Well, like all good parents, we learnt as much as we could about dealing with food allergies….and frankly got very frustrated along the way. It is NOT easy dealing with food allergies. Not only can you not enjoy food other people can, but you also feel you are being a drag on everyone else. My wife continues to be the primary line of defense for my son, and wanted to change the experience for other food allergy parents.Serial entrepreneur that she is, she is now doing so with www.tasterie.com.
Tasterie wants people to discover great tastes, eat well & healthy, and live happily allergy free. It has been an honor & pleasure to be an advisor and an angel investor to this small team of passionate individuals (doctors, nurses, moms, students) who want to bring amazing food and snacks to you every month, curated with your dietary restrictions in mind, and verified rigorously for being safe for your food allergies. They are utilizing the now rather popular subscription commerce model to serve their customers – for $29.99 + FREE shipping, I am told you get 20-30 servings of food and snacks each month. You can choose the simply HealthyBox like I did, or get a Vegan one, or Gluten-free, Dairy-free, Nut-free or several others…choose your pick.
As much as I would love for my investment to succeed in dollar terms, I know this is a team that puts their mission first and their business second. And that does not concern me. They have quickly gotten to know a ton of food allergy experts and are building a kick-ass customer advisory board not to decorate their board decks for the next investor or business development meeting, but to understand how they can realistically improve their ability to verify allergen contents in the food, and certify vendors with tightly managed manufacturing practices. Since my children are part of the extended tasting team, they are not kidding around I am very proud of being associated with them.
Check out the website: http://www.tasterie.com and blog.
Check this video of some members of the team from when they visited my office.
Check out a short review of their service by a prominent food allergy blogger.
Tell your friends who may have food allergies and could benefit from this. Hey, even if they don’t buy, they can benefit from lots of free give-aways they seem to organize all the time…