A good coverage for us in The Boston Globe. Wish Rob and I smiled a bit in the photo

Woburn firm’s goal? World domination
Small company’s filter cleans up diesel exhaust
By Davis Bushnell
Globe Correspondent / December 13, 2007 WOBURN - GEO2 Technologies of Woburn is a small, fledgling company with big ambitions: to have its patented filter for making diesel engines cleaner and more fuel-efficient become the standard for excellence worldwide.
To do that, the privately held company must license its technology or be acquired by a global corporation, said chief executive Rob Lachenauer, 46, who founded the firm 3 1/2 years ago with Bilal Zuberi, 31, now vice president-product development.
Previously, both worked for the Boston Consulting Group; Lachenauer as a partner, Zuberi as a consultant. The company’s first office was in Lachenauer’s Weston garage. It moved into 5,000-square-foot quarters in Woburn, off Cabot Road, in January 2005. There also is a small facility in Wilmington for diesel engine and component testing. GE02 has 25 employees.
“We’re now deep into negotiations with potential partners,” Lachenauer said in an interview last week, declining to be specific for competitive reasons. “In six months, we expect to have something.”
The challenge will be “to sort out various options and then make the right choice,” said Jim Bartlett, a Cleveland venture capitalist who is a GEO2 investor and board member.
So far, between $20 million and $25 million has been raised from individuals and a Palo Alto, Calif.-based venture firm, Firelake Capital Management, Lachenauer said. Corning Inc., the US-based specialty glass and ceramic manufacturer, and two Japanese companies control 90 percent of the particulate filter market internationally, Lachenauer said.
“All of them, as well as others, are aware” of GEO2’s product development work, he added.
The company’s particulate filter is 5.66 inches in diameter and 6 inches long, and consists of “high-temperature, ceramic microfibers,” said Zuberi, a Pakistan native who has a doctoral degree in physical chemistry from the Massachusetts Institute of Technology.
Laboratory tests have revealed the filter can remove 99 percent of particulates, or soot, in diesel engines, according to Zuberi and Lachenauer. “It is lighter, stronger, and has a lower impact on fuel economy, thereby yielding better vehicle performance than other comparable filters,” Lachenauer said.
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